{"title":"Roohaniyat","description":"Roohaniyat is a brand reimagined for the Indian woman. Pratiksha Akar founded the Jaipur-based label ROOHANIYAT. She created a collection based on Rajasthani culture by adding colourful and festive designs to the label.\n\u003cstyle type=\"text\/css\" data-mce-fragment=\"1\"\u003e\u003c!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}--\u003e\u003c\/style\u003e\n\u003cspan data-sheets-root=\"1\" data-sheets-value='{\"1\":2,\"2\":\"Reimagining the brand for Indian Women, Roohaniyat curates its designs on the concept that ‘fashion is for everyone’. Their signature style comprises lighter fabric, hand printing, a colourful palette, and quirky embellishments, all inspired by Rajasthani culture.\"}' data-sheets-userformat='{\"2\":4925,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"11\":4,\"12\":0,\"15\":\"Calibri\"}' data-mce-fragment=\"1\"\u003eReimagining the brand for Indian Women, Roohaniyat curates its designs on the concept that ‘fashion is for everyone’. Their signature style comprises lighter fabric, hand printing, a colourful palette, and quirky embellishments, all inspired by Rajasthani culture.\u003c\/span\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/5605\/7644\/collections\/Roohaniyat_1.jpg?v=1703159909","url":"https:\/\/nykaa-fashion-int.myshopify.com\/collections\/roohaniyat.oembed","provider":"Nykaa Fashion","version":"1.0","type":"link"}